10 Ways To Make Your Home Business More Memorable


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There's no denying that today's modern businesses face many challenges.

For example, the COVID-19 pandemic has changed how many enterprises operate, such as requiring many people to work from home. Moreover, there are increasing economic challenges to overcome too.

You're likely reading this article today because you're keen to grow your home-based business. Whether you want to continue operating from home or not, the one thing you want to do is raise more awareness about your brand.

With that in mind, take a look at these ten powerful ways you can make your home-based business more memorable to your target audience and help your brand grow:

1. Ensure Your Branding Is On Point

One of the biggest problems facing many small home-based businesses is down to their branding.

If you want your target audience to take you seriously, you must have uniform branding - meaning you use the same logo and typefaces (fonts) across your online and offline marketing.

You should also ensure your branding is eye-catching, memorable, and unique, as you'll likely use it on items like promotional products like drinks bottles, examples of which you can see here.

If you feel like your branding is a bit lackluster or doesn't communicate what your business is all about, consider hiring a branding expert to help you.

2. Promote Your Brand With Classic Marketing Ideas

Another way to make your brand more memorable to people likely to purchase your products and services is by utilizing classic marketing methods.

All too often, businesses devote almost all their marketing resources to online methods. While they prove successful for most companies, the classic methods are still just as good at drawing in a brand's target audience in today's digital world.

For example, advertising on billboards, television, radio, and even in local newspapers and magazines helps you target customers that may not necessarily spend much time online.

3. Pay Someone To Redesign Your Website

Your website is your brand's online home, and most people new to your brand will form an impression of it based on the first few seconds of viewing your home page.

The last thing you want to do is deter potential customers from buying your products and services, so you need to ensure your website is fit for its purpose.

What that means is having an online presence that is accessible, easy to use, and ensures that your target audience can find relevant information or products and services without much effort.

4. Focus Your Online Marketing On SEO

Has someone told you that the only way to attract new customers online is by spending lots of money on PPC (pay-per-click) advertising? The truth is that other marketing methods offer a better ROI (return on investment) than PPC marketing.

It pays to focus your attention on improving your website's SEO (search engine optimization). Your goal should be to make it easy for your target audience to find the things you sell using a simple Google search.

When you've fine-tuned your SEO, you can spend your marketing budget on other areas like promotions.

5. Get Social

It's no secret that most Internet users spend a lot of time on social media each day. Today's modern smartphones make it easy for people to post messages on Facebook, tweet content on Twitter, and talk to one another on secure, private platforms like Facebook Messenger.

Having a Facebook profile for your brand is one thing. But, if you're not actively engaging with your target audience and talking with them about the subjects that matter to them the most, those people are less likely to buy from you.

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6. Consider Collaborating With Other Brands

Sometimes it makes sense to collaborate on projects with other brands. For example, if your home business sells craft products for children, you could work with a company that supplies activity packs to daycare centers.

Such collaborations are mutually beneficial, and it's easy to cross-promote each other's products and services for increased sales and brand recognition.

Before you approach a company with a potential collaboration idea, ensure that there is no conflict of interest between the brands or potential for problems.

7. Set Up A Pop Up Shop

If you only sell your products and services online via your website or some other Internet medium, consider selling them occasionally in the offline world.

That doesn't mean you need to invest in a retail store and pay the high overheads that such leases bring. Instead, you could set up a "pop-up store" that is open only during special events like festivals or annual celebrations.

It's the perfect way to promote your brand offline if you're primarily an online-only business.

8. Encourage Online Reviews

Did you know that many people partly base their purchasing decisions on what other customers have said about a brand or its products and services?

If you offer excellent service and value for money, you'll likely get mostly glowing references from your customers. It makes sense to have them leave you a review on Google or a trusted review website to build your brand's reputation on the Internet.

9. Have An Active Presence On YouTube

The YouTube video-sharing platform has millions of people viewing its content from around the world each day. You might not think it, but it's a great way to promote your brand and the things you sell to a targeted audience.

For example, you could create explainer videos that demonstrate the features and benefits of each product and service you sell, along with a demonstration of how to use them in real-life scenarios.

10. Run Regular Competitions

Lastly, it's worth keeping in mind that everybody loves free stuff! A tried and tested method of boosting a brand's profile in the market is by offering competitions or contests where one lucky entrant could win something for free.

What you give away is up to you, but make sure it's a price that is likely to entice people to buy from you in the future.

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