First impressions are important, and the speed of your business’s website is crucial for making the right impression. Although a high-performing website can yield higher conversions, engagement, and low bounce rates, a slow website can be frustrating and unappealing. A 2019 study suggests that your website conversion can drop by an average of 4.42% for every additional second of the load time. Unfortunately, this can affect your ability to engage customers and make sales. Here is how you can boost your website speed. 

A content delivery network (CDN) is a collection of web servers located in several geographic regions that deliver web content to end-users regardless of their location. All user queries are routed to the same hardware when hosted on a single server. As a result, the time it takes to process each request grows, and when users are physically distant from the server, the load time increases. CDN also allows user requests to be forwarded to the nearest server. Therefore, content is sent to users quickly, and websites operate faster. 

According to Yahoo, various parts of your websites, such as scripts, graphics, and stylesheets, take up 80% of your load time. Since each item requires an HTTP request, having more on-page elements means your website will take a longer time to load. To reduce your HTTP request, you have to know how many of these requests your website currently makes and use that as a baseline. Next, you should search through your files and see if there are any unnecessary files in there. Doing this would increase your website’s speed.

Dedicated servers, Virtual Private Servers (VPS), and shared hosting are the three possible hostings available, yet the latter is the most popular worldwide. Shared hosting is a more budget-friendly way to get your website online. However, choosing a fast hosting server for enhanced optimization is vital. Shared hosting shares your disk space, CPU, and RAM with other websites that use the same server, so VPS and dedicated server are faster alternatives. Fortunately, there are several hosting platforms to explore, many allowing you to try for free. So, be sure to search for one that can give you the speed you require.

The page elements on a website are cached or temporarily stored on your hard disk when you visit the website. This means that your browser won’t have to send another HTTP request to the server to load the content on your next visit to the website. However, setting up your browser caching differs based on whether you are using static HTML or WordPress. Fortunately, there are a few ways you can quickly enable browser caching. For instance, if you have a WordPress website, you can use plugins to easily set up browser caching. 

A fast website isn’t only good for ranking on search engines but effective for maintaining optimal bottom-line profits. Slow websites kill conversions in ways you can never recover from. However, these tips should help your business and website efforts.